Many of FingerTec® partners have joined the price wars and many also have been dragged into the longer credit terms quagmire when competing with rivals. One of the frequent arguments is they couldn’t and shouldn’t defy market rules in order to survive in their markets. And slowly, these “market rules” would siphon away any profit and cash flow they have and pull them to a muddled condition. The question is, can we go against the grain and thrive in our business at the same time? And my answer to that is a definite yes.

I always want FingerTec to be a maverick in the market. However, I didn’t just want to be different without having a well thought plan; I make sure that our strategies are miles better than the competitors. The things FingerTec possess that no other rivals in the industry have are our extensive comprehensive online resources! My goal is to build FingerTec brand as a well-known biometrics brand for commercial security and office automation products in the world and for that FingerTec is deploying practical branding, a strategy where we focus more on practicality of our brand/products rather than the mere image branding.

The objective of us providing these resources is to help all our users worldwide, be it resellers or end-users. Therefore, we design all our resources with practicality in mind. If language is the barrier for us to reach our target audience, we implement videos to provide pictorial explanations. If time difference between you and us is apparent, we put everything online for you to access around the clock. If you can’t send your staff to get training with us, they can download all the training materials online without any cost.

A series of micro websites have been developed to handle important issues, which are relevant to everybody. Reference to spare parts can be checked online and partners can claim for warranty through our warranty micro site. Comprehensive sales information, sales materials request and accessories offered by FingerTec are available and updated online for partners’ use. Technical problems and training materials as well can be downloaded online at anytime without any charge.

All in all, we go to great lengths to make sure that we take care of all your needs and because of that, we urge our partners to use the resources available and extend them to your clients for the benefit of everybody.

A majority of our partners deploy a small part of our full fledge resources, and often time would return to their comfortable sales strategies, battling price wars and following competitors move. If they don’t convey the availability of resources to their resellers, these resources would not be fully utilized and this is especially important when distributors are concerned. Distributors need to convey that these resources exist and readily available for resellers to use and even endusers to access. The reluctance or lack of initiative from distributors’ side to inform their down line of availability of this service would not do good to any party. How to tap on FingerTec resources?

From my past experiences on walking the path not taken, I’m honored to share some useful tips which I think would improve your sales and lay a better groundwork for your business:

A. eNewsletter:
We email FingerTec eNewsletter monthly to our resellers and prospective resellers worldwide. You can make use of the same eNewsletter as your own newsletter to reach your dealers and potential dealers or even your customers every month. If our partner can occupy one column with your own story (FingerTec in Sri Lanka/ Indonesia/ /Malaysia/ Egypt/ Argentina/ etc), the impact can be created from the newsletter as it would be more apparent in your country.