My colleague in Hong Kong, Elvis Law, is so worked up about the idea of selling concept. “We can’t sell fingerprint system like a regular salesman,” stressed him. “Buy more at lesser price is not going to cut it, especially not in Hong Kong. To stay long and healthy, we have to sell concepts. The partners need to know how to sell concepts of fingerprint system to grab a bigger fish,” he added. I couldn’t agree more with him. Knowing the specs and basic functions of the system is insufficient to attend to customers at enterprise level. To compete merely on pricing will sink the whole ship. Resellers or partners need to be educated about the possible applications of the system. They need to be convinced that there are other clients who have implemented the system in specific industry; they need to open their eyes for opportunities and feeling confident to grab them.

While the target sectors are very apparent, time attendance and door access, there are some questions, which remain unanswered. For example, in which industry, how is the implementation, what are the challenges, what are we lacking, what are substitutes we could offer, how do we go about promoting our products in different industries and environments? How to prepare a good proposal to grab the chance? Once resellers and partners are confident about the concept and the whole system implementation, engaging customers would be easier.

After almost a decade of business, FingerTec has been implemented in many industries and sectors across the globe. We have done banking, retail, government, private, arm forces, chain stores, and a lot more. What we have to do now is to present the ideas to all our partners so that can use them for reference. While we do our part, we also need your help to enrich our resources.