FingerTec® Posters, Revitalizing Product Image
By Teh Hon Seng, Managing Director
 
The value of posters is always treated as less important if compared to the other printed media such as brochures and flyers. Reason being, posters are larger in size, costly to print and carry lesser information. On top, presentation of posters requires space, which often times, many offices lack. Even if space is available, the designs of posters might not be in line with the image a company wishes to portray to visitors and worse, it contradicts.
 
In view of the list-long unfavorable points of posters against brochures, it is obvious why many companies skip printing posters. I have seen too many poster designs showing banality, carrying lack of beauty elements, and promoting products information rather too aggressively up to a point where they spoil the wall rather than act as good décor.
 
As commercial tools, posters are regarded as communication art. My definition of a good poster is, eyecatching, not necessarily carrying a lot of product information, instead projecting philosophical value that the product carries. In other words, good poster design should convey greater perspective and higher appreciation to enrich the product’s image.
 
Taken all those elements into considerations, FingerTec® posters are designed with graphical elements well-mixed with the simple text, revitalize the products featured to higher conceptual level. At the same time, FingerTec® ’s poster designs are décor-friendly be it for your office walls or exhibition booth, , improving the collectable value.
 
View the difference between two stages of FingerTec® poster designs. At the earlier stage, the message was straightforward and bore too large of product image.
 
AC100 AC800
   
In the later stage, these are the poster designs that inline with my artistic expectations on top of their commercial representations.
 
TA100
   
AC900 M2/R2
   
i-Kiosk100 Plus i-Kiosk 100
 
I Think, Therefore I Brand
 
These series of posters are specially designed to highlight the philosophy of FingerTec® branding concept.
 
   
 
During a trade show in Dubai last year, a visitor came to our booth and took photos of TA100 and AC900 posters. He told me he loved the designs especially the TA100 poster as it has cynical sense of humor.
 
Frame the FingerTec® posters, hang them properly on your office walls, you will feel the difference. I invite you to go to http://material.fingertec.com to choose your preferred FingerTec® posters and we will send them together with your order. Of course, besides the posters, you are welcome to select other FingerTec® marketing materials too.
 
Any comments or feedbacks please email to editorial@fingertec.com.
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