Being one of the major players in the Indian Biometrics market, Compax has been trying to explore and implement various strategies to improve their market presence.

In a similar exercise, Compax participated in one of the events organized by Retailware Softech Pvt. Ltd., a software solutions provider for the retail industry. The theme of the event was to highlight the automation solutions available for the Retail industry. The event, ‘Retailware Insights 2011’ was a one-day event with a blend of presentations, panel discussions and a small exhibition for solutions display.

A positive response to the show not only emphasized the readiness of the customer to move towards the Automation of Time Attendance but also helped us to explore and understand more specific requirements of the retail industry. This in turn helped us to offer the products most suitable to their requirements.

Apart from promoting the Biometric products individually, partnering with agencies offering other solutions to the market is one of the upcoming strategies. Such partnering not only helps understands other marketing strategies but also helps into a broader market presence and exposure.

Compax plans to explore and undertake such partnering assignments on a regular basis to ensure better exposure in different segments of industries and markets.