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(by Ms Tamy Phoon, International Sales and Marketing Asst. Manager, FingerTec Worldwide) |
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A meeting in Istanbul brings AppleWood of Pakistan to FingerTec Malaysia to seal the deal as FingerTec Exclusive Distributor for this West Asia country. Mr Saqib Hudda, the Chief Executive Officer of AppleWood arrived in Malaysia on Friday, 29th of October for an official meeting with FingerTec’s management team. AppleWood is impressed with the way FingerTec conducts their business online and having experienced the simplicity of the products and the comprehensive support that FingerTec provides, AppleWood is ready to take on the challenge of pushing FingerTec products across the nation to end-customers instead of to resellers. Mr Saqib believes that efforts should be channeled in this strategy for this specific market rather than building on channel partners because having a middle party could spell complication. For 2011, AppleWood targets to bid into several turnkey projects in the government sectors and success into that area would push the brand further into the market. |
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| Presently AppleWood has physical offices in Lahore, Islamabad and Karachi. According to Mr Saqib, “We already have pre-qualified Biometric Equipments, Security Equipment & Power Back Up Products and in lieu of this we are planning to promote FingerTec to all our valuable clientele.” In their upcoming months, AppleWood is planning to take part in a few security events held in the country and will be representing FingerTec in a Security Exhibition to be held in March 2011 at Lahore. |
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