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| ( by Mr. Yaser Assaran, Toos Anis ) |
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| It has been almost 2 years since Toos Anis first met FingerTec, and to say everything had been smooth sailing for the company to market FingerTec in Iran is an overstatement. A lot of efforts were carried out to fulfill the requirements for the Iranian market at its initial stage and after attempting various plans and strategies, now everything is in place for them to strike Iran with FingerTec time attendance and door access solutions.
Toos Anis, in collaboration with a local distributor, Bartar Andishan Sanabad, is confident that FingerTec® brand could be a big success in Iran with tactful marketing strategies and persistence. This year alone, the company is participating in six of Iran’s most popular IT and security exhibitions in Mashhad, Tehran and Tabriz. The aim is to promote the brand and to recruit resellers nationwide in major Iran cities including in Shiraz and Esfahan. The move proved to be effective as the company has successfully appointed a number of dealers for FingerTec products around the country. |
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Bartar in Security Expo, Mashhad, Iran |
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| According to Mr Yaser Assaran, the Manager for Toos Anis, Iran is a nation that’s paying attention to the latest technology. The introduction of face recognition technology through Face ID 2 into the market gives Toos Anis and Bartar an advantage over their local competitors. Coupled with the professional presentation of the FingerTec® brand and the competitive price, the marketing activities of the company have attracted a lot of attention from the market. |
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| Apart from showcasing the products in exhibitions, Toos Anis also puts great focus in the Internet marketing starting with the placing of banner advertisements in strategic websites and exploring the possibility of Google advertisements. Magazine advertisements are also their preferred choice of marketing.
With everything sets in place, Toos Anis and Bartar are ready to take on the Iranian market with FingerTec® solutions in the second half of this year and in more years to come.
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