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| FingerTec in MEFSEC 2011, Egypt |
| by Ms. Nattalina Zainal, International Sales & Marketing Executive, FingerTec Worldwide |
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| The MEFSEC 2011 is a fire and safety exhibition held in Egypt to specifically target Middle East and the African region. The exhibition was held on the 10th – 13th December 2011, and our FingerTec partner in Egypt, Technology Line, was not one to miss out on the opportunity. |
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| The booth was setup with various marketing materials and FingerTec Face ID 2, i-Kiosk 100 Plus, TA300, and Keylock 8800 models were displayed for the visitors to examine. Overall, the TA300 and the Face ID 2 were the 2 terminals that received a lot of curious looks due to the unique design of the TA300 and the novel technology of facial recognition.
Among the visitors at the exhibition were security solutions company representatives, those from the safety and fire equipment industry, as well as potential end users such as school management, administrative & HR staff, and even Commissioners from various Embassies.
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| The team from Technology Line at the exhibition. |
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| FingerTec Face ID 2 |
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Technology Line also conducted a small promotion, which landed them with quite a number of buyers for the day.
“Overall, the exhibition was a success even through the current political and economical state, and we have already received many pre-orders and leads as a result from exhibiting in the show, due to the strong and effective focus on marketing that FingerTec products possess,” mentioned Mr. Hisham Saber, Managing Director of Technology Line.
The MEFSEC 2011 received more than 18,000 international visitors from the fire & safety industry, giving FingerTec a vast exposure in the Middle Eastern and African region. |
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