FingerTec Newsletter Vol: 07 Year: 2012 | FingerTec Participates in IFSEC South Africa

Global News

South Africa

05/07/2012

FingerTec Participates in IFSEC South Africa

by Ms. Tamy Phoon, International Sales & Marketing Manager, FingerTec Worldwide)

FingerTec South Africa (SA) is one of FingerTec’s most active partners in the African region. Founded in 2005, FingerTec SA is a dynamic company specializing in providing quality and state-of-the-art biometrics solutions to the Southern African region. They focus highly on technical support as well as marketing, just like its headquarters, believing that these two core areas would build their company and allow room for further growth.

This year, FingerTec SA’s main event was the IFSEC South Africa, held from 19th-21st June 2012. It is the largest event in South Africa, gathering many visitors and delegates from neighbouring countries such as Namibia, Botswana and Zimbabwe.

FingerTec SA’s booth at the IFSEC exhibition.

The response from the show went well. FingerTec SA’s participation was mainly to create brand awareness for the company among the security industry, although several new sales leads were gained from the show. There were many competitors who were present at the show from famous brand names, however FingerTec SA’s appeal to end-users was still rather high as they emphasize themselves as a service-related product, which gives users a confidence in the support of the product, and thus the brand.

Several popular models were chosen to be displayed at the booth which was the Face ID 3, TA100C, Q2i, and the H2i, as they have all vast difference in terms of features and application do different industries. The face recognition terminal, the Face ID 3 received the most curious looks, as usual, and we conducted several demonstrations on how the terminal works. There was also quite a bit of interest in GPRS terminals and quite a few promising leads to follow up from there.

“All in all the show was a success. We were happy to hear that so many people recognized the brand straight away and all our marketing efforts are paying off with quite an immediate effect,” commented Ms. Monica Meimaris, Director of FingerTec SA.