What makes one brand stand out from another? What makes a brand perceived in a positive light rather than the opposite? How does a brand enrich customer experience when using the products? A brand is not merely a word or a logo created for marketing; a brand is a promise we make to our customers about products and services we deliver.
Apple brand has always been known as the brand with such outstanding design, exceptional quality and state-of-the-art technology. Apple Macintosh laptops and iPod series deliver those expectations nonchalantly to the customers, which result in constant customer satisfaction. Low price is not an expectation from Apple’s customers. Dell on the other hand, is a brand that offers the general public affordability to own laptops. When it comes to Dell products, customer’s expectation focuses on price vs. specifications rather than anything else.
The brand value of FingerTec revolves around making things easy for our clients. Customers who purchase FingerTec® brand shall find FingerTec® products easy to use and to feel that support is always available when problems arise. People don’t buy FingerTec® specifically for product design, for the latest in biometrics technology or for the cheapest in price. FingerTec® brand stands for the brand that provides exceptional aid and support to backup clients
Understanding of FingerTec’s brand value amongst our distributors and resellers will make it easier to sell FingerTec® products. The sales pitch for FingerTec® products have to stress on the availability of a complete package – almost DIY concept, where the dependability on resellers is lifted significantly once the products is purchased by your customers. Fingerprint technology and products are not common and even though operating the products does not involve complex technicality, users deserve to be comforted with the idea that there is a guide present to help them step-by-step through completion, and that if there’s any glitches along the way, FingerTec is always there to assist them with this new product and technology. It’s not at all the case of washing our hands off the responsibility but it’s the case of overseeing what’s required and making it available.
Video guides for hardware and software are available at customer’s disposal in every package of FingerTec® products. The concept of video is to provide ‘direct training’ to remote customers, from the basic configurations of the hardware and software to the more complicated configurations of other available features. If you can’t understand the written manual, the videos help tremendously in explaining the products visually. Apart from having the videos in every package, we offer video streaming in YouTube.com for those clients who have lost the VCD or for easier access via online. Videos and manuals play a very important role in projecting FingerTec®’s brand value to the customers. |
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The brand value is further strengthened with availability of our very own exclusive online support platform. The brand promise to our clients is we help to solve it all. The benefits of these microsites are not superficial, this is not created to provide cosmetic effects to FingerTec brand, the microsites are created to be practical, to help, to solve. The customer support microsites should be an important part of FingerTec®’s resellers support system and to sustain the brand value of FingerTec. It’s crucial that the gist of FingerTec’s resellers marketing strategy to be in sync with the ones promoted by FingerTec Worldwide. The brand is strong when every party responsible in sustaining the brand’s image gets with the program,
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