A Unique Technology in Heavy Demand
We have been working in the field of Biometrics from last 5-6 years and have been representing FingerTec Worldwide in India, under our brand name of Compax. The core products served by us are solely FingerTec® products and hence we can also be termed as the parents for the FingerTec® brand in India. We all know the advantages and benefits of using FingerTec® products and hence I won’t really like to do a repetition of the same, though I highly appreciate the positives and this article would be short of words for acknowledging and appreciating the FingerTec® brand value. |
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In India, we have seen an enormous growth and demand for the Biometric technology on a whole, whether it be Time Attendance, Access Control, Remote Identification, etc. Even though the technology is unique, the application areas are quite spread-out, and the best part being that every other day you have some new applications heard of. Though currently we deal into Time Attendance and Access Control systems only, the current scenario is quite inviting for us to enter the application development industry too. This is the time when Biometric applications (technology) are no more seen as a Concept Selling or Concept Marketing products, but realistic application based products. |
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Hence, it is now necessary for everybody, including Compax, India, to shift the gears and move towards application development and reach customer satisfaction.
We participated in one of the expos in August 2008, the Smartcards and Biometrics Expo ’08, and were quite pleased with the level of responses we received there. But, the more pleasing fact was the level of development taking place in the field of Biometrics taking into consideration the various application areas. Even though the Indian market is extremely price-sensitive and is flooded with all kinds of low-cost and low quality products, the application developments and product enhancements is growing at an amazingly rapid pace.
The only concern will be how long and how far this technology will take us. As a cyclic phenomenon, a product or a technology definitely has a saturation phase. Increased level of advancements and wider application areas will definitely help in delaying the saturation phase and in turn help into optimum utilization of the technology.
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Experience with FingerTec® has always been amazing and challenging too. Challenging in the sense that you need to take extra efforts to justify the price and differentiate it compared to other low-cost and low-quality products. It’s pretty tough to convince customer the importance of the support, the package, quality, accessories and not to forget the online information and support base. It’s an old saying, If you like the cake and wish to taste it, you have to buy it first and then taste it. Unless and until you buy the cake, you cannot taste it.
Similarly, if you wish to establish the benefits and |
superiority of the FingerTec® products, you need to sell one first, then only you can make the customer realize the relevance and justification of the price-tag.
At Compax, we are a Customer driven company and hence work on the principle of Customer Satisfaction by reaching to the core requirement of the Customer. This is our major strength, which helps us differentiate not only in terms of the product, but also in terms of our support and standing in the market.
Though we expect proactive actions instead of reactive actions from FingerTec in couple of minor issues, all in all we are proud to be associated with FingerTec®.
Would definitely like to request FingerTec® to pay keen attention towards concerns of their dealers, partners, and resellers worldwide and move ahead accordingly to help strengthening the brand presence and association throughout.
Looking forward to many more fruitful years of association with FingerTec®.Bhooshan Lohiya
Corporate Co-ordinator
Compax, India.
2008 FingerTec Worldwide Sdn. Bhd. All rights reserved.